1. Acceptance of these Terms
By creating an account, using the Platform, or receiving SMS messages from us, you agree to these Terms of Service ("Terms"). If you do not agree, do not use the Platform.
These Terms form a legally binding agreement between you and Lifestyle Avatar LLC ("we," "us").
2. The Platform
Lifestyle Avatar operates an online platform that connects clients with independent professional coaches. We provide the technology layer — accounts, scheduling, messaging, payments, content delivery, accountability tools, and AI-assisted operations — to help coaches run their businesses and to help clients work with the right coach.
We are not a coaching service. We are a platform that coaches use to deliver their own services. The coaches on the Platform are independent contractors, not employees of Lifestyle Avatar.
3. Coaching is not therapy, not medical advice, not legal advice, not financial advice
This section is the most important in these Terms. Please read it carefully.
Coaches on the Platform provide coaching services, which support clients in setting and achieving personal or professional goals. Coaching is not:
- Therapy or counseling. If you are struggling with mental health, depression, anxiety, trauma, substance abuse, eating disorders, suicidal thoughts, or any other clinical concern, please consult a licensed mental health professional. In the United States, call or text 988 for the Suicide and Crisis Lifeline.
- Medical care. Coaches do not diagnose, treat, or prescribe medication. If you have a medical question or concern, consult a licensed physician.
- Legal advice. Coaches do not provide legal advice. Consult a licensed attorney for legal questions.
- Financial advice or investment advice. Coaches do not provide financial or investment advice. Consult a licensed financial advisor for investment questions.
You agree that you will seek appropriate professional help if your situation calls for it, and that you will not rely on coaching as a substitute for therapy, medicine, legal counsel, or financial advice.
If during a coaching engagement we detect distressing language that suggests you may need professional help, our system will pause automated check-ins and notify your coach directly so they can reach out. This is a safety feature, not a substitute for professional care.
4. AI disclosure
The Platform uses AI to assist coaches in operating their business. Specifically:
- AI may draft blog posts, social media content, or email newsletters in a coach's brand voice for the coach's review.
- AI may respond to client messages between sessions, in the coach's brand voice and based on the coach's methodology. Such responses are subject to a safety classifier that escalates sensitive or distressing messages to the human coach.
- AI generates the spoken scripts for automated accountability voice calls in the coach's brand voice.
You acknowledge that:
- Some interactions on the Platform may be AI-assisted.
- AI-generated responses are not a substitute for direct human coaching.
- Material decisions about your life, health, finances, or relationships should not be based solely on AI-generated text.
5. SMS Program Terms (required by carriers)
By providing your mobile phone number and completing verification, you consent to receive SMS messages from Lifestyle Avatar.
Program name: Lifestyle Avatar SMS Notifications
Program description: We send SMS messages for: (1) one-time verification codes during account signup; (2) appointment reminders for coaching sessions you have booked; (3) daily accountability check-ins from a coach you are working with; (4) account-essential notifications.
Message frequency: Variable, depending on the coaching plan you have. Typically 1–14 messages per week. Verification codes are sent once at signup.
Message and data rates may apply. Standard SMS rates from your mobile carrier apply.
Carriers are not liable for delayed or undelivered messages.
To opt out: Reply STOP to any message. You will receive one final message confirming you have been unsubscribed, then no further SMS will be sent.
For help: Reply HELP to any message. You can also email support@lifestyleavatar.com.
Supported carriers: All major US carriers including AT&T, T-Mobile, Verizon, US Cellular, Sprint (T-Mobile), Boost, Cricket, MetroPCS, and most MVNOs.
For more detail on how we handle SMS data, see our Privacy Policy or our SMS Terms.
6. Account registration
You must be at least 13 years old to create an account. If you are 13–17, you must have a parent or legal guardian's consent.
You agree to:
- Provide accurate information.
- Keep your account credentials confidential.
- Notify us immediately of any unauthorized access at security@lifestyleavatar.com.
- Use the Platform only for lawful purposes.
You may not:
- Use the Platform to harass, threaten, or abuse another user.
- Use the Platform to send spam or unsolicited messages.
- Scrape, crawl, or extract data from the Platform without our written permission.
- Attempt to reverse engineer, decompile, or otherwise misuse the technology.
- Impersonate another person or misrepresent your identity.
We may suspend or terminate accounts that violate these rules.
7. Payments and refunds
Payment processing: All payments are processed by Stripe or PayPal. By making a payment, you agree to their respective terms.
Coach pricing: Each coach sets their own prices for their packages and services. The full amount you pay goes to the coach (minus payment processor fees charged by Stripe/PayPal). Lifestyle Avatar does not take a percentage of coach revenue.
Refunds: Refund policies are set by individual coaches and stated on each package's landing page. If you are not satisfied with a coaching package, contact your coach directly first. If you cannot reach a resolution, you may contact support@lifestyleavatar.com for help mediating.
Disputes: If you dispute a charge with your bank or card issuer, you agree to first contact your coach and us to attempt resolution. Frivolous chargebacks may result in account termination.
8. Intellectual property
Your content: You retain ownership of the content you create or upload (intake form answers, messages, photos, brand materials). By posting content to the Platform, you grant Lifestyle Avatar a limited license to host, display, and process that content solely for the purpose of providing the Platform service to you.
Our content: The Platform itself, including all software, design, trademarks, and documentation, is owned by Lifestyle Avatar LLC. You may not copy, modify, or redistribute it without our written permission.
Coach content: Coaches retain ownership of their methodology, brand voice, content libraries, and coaching materials.
9. Disclaimers
The Platform is provided "as is" and "as available," without warranties of any kind, express or implied, including warranties of merchantability, fitness for a particular purpose, or non-infringement.
We do not warrant that the Platform will be uninterrupted, error-free, or completely secure. We do not warrant that any coaching outcome will be achieved.
We do not endorse, control, or take responsibility for the conduct of independent coaches on the Platform. We screen coaches before admission but cannot guarantee their performance.
10. Limitation of liability
To the maximum extent permitted by law:
- Lifestyle Avatar's total liability for any claim arising out of or related to these Terms or the Platform is limited to the amount you paid us (Lifestyle Avatar, not the coaches) in the 12 months before the claim arose.
- We are not liable for indirect, incidental, special, consequential, or punitive damages, including lost profits, lost data, or business interruption, even if we have been advised of the possibility.
Some jurisdictions do not allow exclusions or limitations of certain damages. In those jurisdictions, our liability is limited to the maximum extent permitted by law.
11. Indemnification
You agree to defend and indemnify Lifestyle Avatar LLC against any claim arising from (a) your use of the Platform, (b) your violation of these Terms, (c) your violation of the rights of another, or (d) any content you submit to the Platform.
12. Termination
You may close your account at any time through your settings page or by emailing support@lifestyleavatar.com.
We may suspend or terminate your account for violation of these Terms, suspected fraud, legal obligation, or platform safety reasons. We will give reasonable advance notice when possible.
Upon termination:
- Your access to the Platform ends.
- Your data is retained per our Privacy Policy retention schedule.
- Pending obligations (e.g., payments owed to coaches for sessions delivered) survive termination.
13. Governing law and dispute resolution
These Terms are governed by the laws of the State of New York, without regard to its conflict-of-laws principles.
Any dispute arising under these Terms will be resolved by binding individual arbitration administered by the American Arbitration Association ("AAA") under its Consumer Arbitration Rules. The arbitration will be conducted in Niagara County, New York (or, if AAA has no facilities there, in the nearest AAA office, currently Buffalo, New York), or by remote video hearing at either party's request. You waive any right to a jury trial or to participate in a class action, class arbitration, or representative proceeding.
Either party may bring an individual action in small-claims court located in Niagara County, New York for any dispute within that court's jurisdictional limit, without first proceeding to arbitration.
14. Changes to these Terms
We may update these Terms. Material changes will be announced by email at least 30 days before they take effect. Continued use of the Platform after a change constitutes acceptance.
15. Contact
Lifestyle Avatar LLC
Email (support): support@lifestyleavatar.com
Email (legal): legal@lifestyleavatar.com
Address: 2080 River Road, Lot 127, Niagara Falls, NY 14304, United StatesLast updated: